12/29/2023 0 Comments Fun booth game for a trade showTasks can include things like connecting with a sponsor by chat or video, snapping a photo of an expo booth visit and sharing it on social media, finding sponsors’ keywords or content, participating in a sponsored expo session, watching an in-booth video demonstration, registering interest at a virtual event booth, or scheduling a one-on-one meeting with an exhibitor. Encourage attendees to interact with sponsors and exhibitors by awarding points or prizes for finding items and completing tasks in virtual booths. Scavenger hunt: Follow ProductCon 2020’s lead and engage participants in a virtual scavenger hunt.Tailor the game to your sponsors’ objectives so attendees learn about sponsors and their offerings along the way. Give winners a series of small prizes or invite them to enter for the chance to win a large prize by submitting screenshots or photos of their completed Bingo cards. Participants can fill out their Bingo cards by finding strategically placed keywords or other expo booth area information. Bingo: Put an innovative spin on the classic Bingo game.Work with your sponsors to design activities that will drive traffic to their virtual booths while purposefully guiding attendees through the booth experience based on sponsors’ business objectives.ĭraw inspiration from one of these examples: ![]() Ready to help your sponsors take their virtual booth game to the next level? Combine the fun of participating in a game with the anticipation of winning a prize to incentivize attendee exploration and interaction within sponsors’ virtual booths. Virtual booth idea #3: Encourage exploration So build anticipation and give a few lucky attendees that type of thrill by offering raffles, giveaways, and contests at your event’s virtual booths.Įncourage sponsors to tie reward-based activities back to their goals to drive high engagement and key results. And an unexpected reward increases dopamine activity versus a regularly scheduled reward. Winning releases dopamine, the body’s “happy” chemical. Have you ever won something through luck of the draw even when the odds were not in your favor? That instant feeling of childlike glee you experience when your name is called –– it’s pretty powerful, right? Virtual booth idea #2: Give people a chance to win Consider incorporating leaderboards to motivate attendees to engage with sponsors –– and to reward participation with the chance to win a prize. After all, who doesn’t love playing a game?Įlevate exhibition hall engagement by suggesting that sponsors host virtual trivia or another fun game attendees can participate in. Tap into virtual event platform integrations to put interactivity and good old-fashioned fun at the center of the virtual booth experience. So, encourage sponsors and exhibitors to use digital gamification techniques to pique audience interest, elicit excitement, and incentivize expo booth exploration. Virtual booth idea #1: Incorporate some fun and gamesįun and friendly competition can often be the MVP of attendee engagement. Look no further than these creative virtual booth ideas and engaging event sponsorship tips. Interested in some inspiration on how to design expo areas to authentically engage attendees and ultimately provide measurable results to sponsors? It’s just a matter of reimagining the virtual booth experience to connect with and win over today’s online event audiences. In fact, today’s virtual expo booths and sponsor activations are ripe with untapped potential for event organizers and sponsors alike. And it’s all rooted in authentic engagement, with the thought being: Engage attendees and they will come –– as will meaningful value for all. ![]() ![]() While the pressure to fulfill the demand expressed in this iconic movie line still exists –– and monetary results are, of course, the end goal –– virtual event sponsors are now often playing a longer game to get there. Thanks to the rise of performance marketing and a culture of quick wins, event sponsors have long adopted that famous “Jerry Maguire”-inspired mentality: “Show me the money!”
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