12/28/2023 0 Comments Public relations expert clipart![]() ![]() It’s ultimately up to the audience - what they want to consume and how. The old adage, “the medium is the message,” no longer fits today’s communications. We need to evolve beyond the traditional way of thinking and change the mindset about what PR is and what it can do for a company. Why isn’t PR leaning on Instagram, TikTok and YouTube channels for these “announcements?” Americans ages 18 to 29 say the most common digital way they get news is social media. Consider the outdated press release distribution. There is no reason PR stories traditionally pitched to reporters shouldn’t be manifested in these channels too. A fully realized PR program needs to do the same. Research shows they’re diversifying their channels and content, putting more resources into podcasts and digital audio, e-newsletters and video - especially short-form. But it might also manifest as a social media contest, affiliate marketing, paid content, or even putting paid dollars behind a niche trade article to amplify it with the right audiences.įor proof, just look at publishers. Sometimes it will take shape as earned media thought leadership. PR will offer a true channels approach - a purposeful message, purposefully delivered. One of the greatest opportunities we have in deriving performance out of PR is embracing an integrated and cross-functional mindset. You just have to strategize another way to go about it – paid, social, video, affiliates, etc. If it’s issues-based commentary rooted in your company’s actions or role in something impacting society, it is.īut just because a story or message isn’t well-suited to a top-tier news outlet doesn’t mean it’s not important or right for your audience. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |